READY-TO-WEAR JEANS
7 DOWNIE STREET COLLECTION
IS PREMIUM DENIM THE NEW DRESS PANT?
Levi Strauss is said to have invented the jean about 1850 for the working man of the field. A century later James Dean elevated the humble jean to Ultra Cool. Decades later denim was rewired by Japanese technology and California cool creating the Premium Denim jean.
With the finest european cotton yarns, denim-dyed colors, finishes, washes, and most always with the focus on the fabrics’ stretch, comfort, and hand feel. The new dark hues and colors introduced a certain dressy-ness to the garment.
Then of course, “Casual Fridays” at the office normalized blazers with jeans So in today's adaptive and pivoting modern world...