RETAIL CONSULTING 

With over 40 years of successful retail business experience including independent menswear, womenswear and a major Canadian Lifestyle Clothing Franchise (2doors). I have experienced pretty much all aspects of the retail game. I’ve also facilitated retail and marketing courses at the local college and worked on the wholesale design side of the business. And if there is an aspect where we need special expertise we have access to a vast community of expert advisors. Understanding the retailer is appreciating the detail they face every day and providing planned, customized solutions.

DELIVERABLES:

  • C.R.M - Customer Relation Management Programs

  • Product purchasing, budget forecasting, vendor relations etc.

  • Pricing strategies

  • Market analysis

  • Communications mix Promotional initiatives, execution, performance analysis, event planning, critical path planning

  • Marketing strategies, budgets and tactics for traditional and non traditional advertising channels

  • Staff performance analysis, motivational sales training, personnel appraisal review systems

  • Shop presentation, display and merchandise planning

  • Sales and cash-flow planning

  • Operational Policy and Procedure manuals including ESA Approved Employee agreements, Health and safety policy, Violence and Harassment policy, Duty to report, Confidentiality, etc.